May 07, 2024

Hubei Sanhuan Service Strategy Upgrade


"Services are the continuation and support of sales." To a certain extent, service networks are one step ahead of sales networks. Hubei Sanhuan is no exception.

Perfecting the service network to promote the market of vulnerable regions

"At present, there are more than 500 after-sales service stations in the three-ring special gas industry in China, but due to historical reasons, there is a problem of unbalanced distribution areas."

According to Minister Tan from Hubei Sanhuan Service Department, in the regions with advantageous sales such as Chongqing, Shaanxi, Henan, Guizhou, Guangxi, Hubei and Shanxi, the service network of Sanhuan is relatively sound. These places have intensive marketing outlets, adequate market development, and sales and service networks have infiltrated each county. "For example, in the advantageous markets of Sichuan, Chongqing, and Shaanxi, the service radius of the Sanhuan Special Auto reached 60-80 km."

However, in some remote areas or relatively vulnerable markets, such as Xinjiang, Gansu, and Qinghai, the population gathering area spans a relatively large area, the number of three-ring vehicles is limited, and its service network is also relatively small.

In the face of the market transformation and development of Third Ring Road in 2012, the uneven distribution of this service network has already restricted the development of the Third Ring Market to some extent. Recognizing this, Sanhuan plans to increase the number of 400 service outlets in the next three years in line with the distribution of the sales network, and in particular, strengthen service capabilities and efficiency in the weaker markets.

"Actually, the service network of Sanhuan Special Autos is expanding every year, mainly following the construction of the sales network." Minister Tan told the first commercial vehicle network reporter: "The sales network in Jiangsu, Zhejiang, Guangdong and Guangxi is weak." In the regions, there are fewer service sites because the number of possessions in these areas before Sanhuan was relatively small, but this situation is changing.”

According to reports, the heavy truck market was sluggish this year and the industry as a whole fell sharply. However, sales of the Third Ring Road in East China have seen an overall upward trend. With this kind of sales momentum, the service must act immediately. In March and April of this year, we went to Jiangsu to inspect the construction of the local service station in Sanhuan, and newly built and adjusted a number of service stations in time to pave the way for the continued sales growth of Sanhuan in the Jiangsu region in the future. . ”


Improve Emergency Services to Improve User Satisfaction

While improving its service network, the Third Ring Road has also upgraded its emergency services.

Recently, Sanhuan has launched mobile service stations in East China, Northwest China, Southwest China, and other regions, trying to establish a new “small butler-style” after-sales service model for serving users anytime, anywhere.


“At present, we have put in 7 mobile service vehicles, mainly in Chongqing, Sichuan, Hunan, Hebei and other places.” Minister Tan told reporters, all service vehicles use three-ring Fuxing card, the body exterior design, vehicle equipped with corresponding Spare parts, maintenance tools, and all equipped with GPS. “We plan to have a mobile service vehicle at all spare parts centers. Other service stations have actual needs and can also report service vehicles. In addition, service vehicles can also go out for inspections in places where users are more concentrated, such as mining areas. In addition to providing timely solutions for users, when the vehicle is parked at the roadside, it can also take the initiative to provide maintenance services for the user, from passive services to active services.Furthermore, where there are few service stations, such as the Inner Mongolia Wuhai Mining Area, etc. In the area more than 200 kilometers away from the three-ring service station, mobile service vehicles can effectively make up for deficiencies. At present, we also plan to send emergency service vehicles to the mines regularly to further reflect humane services."

Not only that, Sanhuan also cooperated with distributors and set up a special emergency service mechanism. "Distributors have their own service vehicles and maintenance personnel. When the service station cannot be promptly escorted to the maintenance site, the dealer dispatches a service vehicle to carry out repairs." Minister Tan, for example, said that at 2 o'clock this morning in February of this year, a three-ring Shitong Truck had a problem with the coal mine in Ningxia. As the service station was unable to get to the scene in time, the local Sanhuan distributor immediately sent two maintenance personnel to the incident location. "Don't say the result of solving the problem. The attitude and positive service of the service personnel alone make the user very touched."

Concept Transformation Service Policy is fully upgraded

With the intensified competition in the medium-to-heavy card market, Sanhuan began to realize that services exist not only as an extension and support of sales, but also as an integral part of the company's core competitiveness. In order to realize the goal of “the production and sales of 40,000-50,000 vehicles” put forward by Third Ring in 2012, it is imperative to upgrade the service concept.


At the 2012 annual business conference, Sanhuan proposed a "housekeeper-style" service model and strived to seize the industry's opportunities in service. “Before the Three Guarantees period, the Three Guarantees period was only at a moderate level in the industry. This year we adjusted our service policy to achieve a relatively good level in the industry.” Tan said, “For example, 6 months of exemption service was implemented in some areas. In other words, if users use any of the three-ring products within 6 months, they can get free services from the service station (in addition to the user's intentional damage, accidents, etc.) We have also proposed a 2 year 240,000 km warranty policy for highway logistics vehicles. This is 40,000 kilometers more than the industry's current maximum 2-year 200,000-km warranty mileage."

In order to improve the service level of the maintenance network, Sanhuan will further refine the management of the grade of service stations this year. “Our previous classification of service stations was relatively simple, and it was divided into 1-3 levels. This year, we divided the scale into 6 categories based on the scale, capability and degree of cooperation of the service stations. Different stars were given different treatment and settlement.” Minister Tan said, “We also need to select 3-4 large-scale central stations that can radiate the surrounding areas in each province and build a three-ring service image store. For the service image store, we will place and move spare parts. Service cars, etc. to be supported accordingly, is conducive to better service cooperation between image store and manufacturers. It is understood that at present, Hubei Sanhuan has established two service image stores in Chongqing, Sichuan Chengdu image store is under construction, Henan image The shop will also be built.

The transformation and upgrading of service concepts is also reflected in the construction of spare parts systems. From the second half of last year, Sanhuan began to set up a spare parts center library and perfected the spare parts system. This is also a process from scratch. “Last year we established a central bank in Xi’an. This year we will build 3 more central banks in Zhengzhou, Wuxi, and Chongqing,” Minister Tan told reporters. “This central bank has two functions. One is protection. The use of spare parts in this province, on the other hand, radiates the surrounding areas.If the spare parts system is going smoothly this year, we will also establish provincial-level spare parts centers in more key areas such as Sichuan, Hebei, Shanxi, Hunan and Fujian in the next two years. This has greatly improved the spare parts system platform to improve the service response speed and the timeliness of spare parts supply."

The service is not trivial. This sentence means that no one thing in the service is a trivial matter. It also means that the service is a never-ending major project that is "not the best, only better." In the service upgrade process that has been going on for less than a year in the second half of last year, Sanhuan has already tasted the "sweet spot" of service in terms of user satisfaction and market sales. However, this is only a beginning. The future competition in the medium and heavy truck industry is not only a product war, but also a service war. Only by playing these two battles can the three rings finally get the loot of the market.



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