April 30, 2024

"National III" has forced the market to inflection points and heavy trucks have successively raised their prices for survival 2008


On July 1, 2008, the National III emission standards were formally implemented nationwide. Since then, national standard II cars have not been sold nationwide. As the domestic passenger car products have already reached the national III standard and the non-compliance N-type light diesel vehicles can still be sold for one year in addition to the key polluted cities, the full implementation of the current country III has brought the greatest pressure on the heavy truck market. .

The cost rises and heavy cards have increased prices

After the implementation of State III, the heavy-duty truck industry will first face the pressure of rising costs. This increase comes from two aspects. First, the cost caused by upgrading of engine technology, and the other is the pressure of rising raw material prices.

In order to meet the national III emission standards, domestic heavy truck companies have upgraded their engine technology this year. According to experts, the implementation of State III means that heavy trucks must be transformed from mechanical engines to electronic engines. The key issue is the upgrading of engine fuel injection systems. It is not only simple to add OBD systems, it will directly increase the cost of engine products. Heavy trucks will thus rise by 20,000 to 50,000 yuan overall. Although ordinary heavy truck companies do not pass on the rising costs to consumers, the price increase of heavy truck products after the implementation of State III will become inevitable. The prices of products from different manufacturers will range from 10,000 to 40,000 yuan.

The reporter learned from the market that at present, major domestic heavy truck products have quietly increased their prices.

Heavy truck market declined last month

It is precisely because of the expectation that the State III heavy trucks will increase their prices, and the early consumption of the heavy truck market in the first half of this year has caused a hot scene in the entire heavy truck industry. In the first five months of this year, the heavy truck market saw a booming market for production and sales. From January to May, the sales of heavy trucks in China was approximately 318,000 units, a year-on-year increase of more than 50%. The goal set by the mainstream heavy truck companies at the beginning of the year to complete 60% of the annual sales tasks can be basically achieved. From January to May of this year, China Heavy Duty Truck produced and sold 63,000 heavy-duty vehicles, an increase of 45% year-on-year, and achieved the goal of double-half production and sales one month ahead of schedule. Dongfeng Commercial Vehicle sold 107,500 vehicles from January to May, an increase of 44.19% year-on-year, and completed 57.36% of the annual sales target, achieving the goal of “half-duty” in advance. Liberation, Shaanxi Auto, Hualing, Jianghuai and other companies have also completed about 60% of the annual target.

However, in the first half of the year, the two major factors driving the high-speed growth of the heavy truck industry, namely the increase in the price of State III heavy trucks and the overdraft in the second half of the year, will have a negative impact on the development of the heavy truck industry in the second half of the year. Many heavy truck companies reported that orders for June decreased by 40% to 50% from May. Some enterprises have previously complained about the problem of insufficient capacity and turned into excess capacity. Guosen Securities further predicts that after the rapid sales decline in June, the heavy truck industry business cycle will soon peak, and sales growth in 2008 will fall back to 10%.


View related topics: State III standard commercial vehicle companies usher in new challenges


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