May 06, 2024

Qian Heng was nominated for "Outstanding People in the Automotive Industry for the 40th Anniversary of China's Reform and Opening-up"

He, technically born, but managed Xichai very well; he, honor, etc. is still modest and easy-going, approachable; he is the party secretary and general manager of the FAW Jiefang Engine Division Qian Hengrong.
Qian Hengrong, Party Secretary and General Manager of FAW Jiefang Engine Division Qian Hengrong, Party Secretary and General Manager of FAW Jiefang Engine Division

As the helm of the 75-year-old state-owned enterprise, Qian Hengrong led Xichai to adhere to the road of independent innovation, actively deepen comprehensive reforms, actively promote transformation and upgrading, and continuously promote enterprises to achieve new leapfrogging and new development.

In his heart, he always has a dream of Xichai: making Xichai a "national brand, high-end power, a century-old foundation, and a happy employee", making Xichai products "the Mercedes-Benz BMW in the engine industry."

Unswervingly promote transformation and upgrading

Qian Hengrong proactively proposed the "four major changes", with the transformation of the development concept and the transformation of the development mode. In recent years, FAW Jiefang Xichai has always maintained a level of “sales sales of 300,000 units and sales revenue of 10 billion yuan”, and its profit has continued to hit a new high, becoming the benchmark for China FAW's own brand.

Unswervingly promote technological innovation

Focusing on the goal of “transforming from technology-based to technology-oriented”, Qian Hengrong proposed the spirit of “no need to leave room, dare to challenge; overcome problems and achieve leadership”. Through long-term unremitting efforts, the comprehensive fuel consumption of Xichai products is 3 to 5% less than similar products.

Qian Hengrong put forward the spirit of research and development: "No need to leave room, dare to challenge; overcome problems and achieve guidance" Qian Hengrong put forward the spirit of research and development: "No need to leave room, dare to challenge; overcome problems and achieve guidance"

Unswervingly promote brand building

Over the years, Qian Hengrong has stood at the commanding heights of a hundred-year enterprise and issued the “Code of Conduct for Brand Leadership” to continuously enhance the brand's influence. By 2017, the recognition, reputation and loyalty of Xichai brand reached 70.5%, 66.8% and 82.6% respectively; the brand value exceeded 10 billion, reaching 10.229 billion yuan.

He has won many awards such as “China Outstanding Quality Person”, “Outstanding Entrepreneur of Jiangsu Province” and “National Science and Technology Progress Second Prize”. On July 16, 2018, he won the “Outstanding Person of the Automotive Industry in the 40th Anniversary of China's Reform and Opening up”. "Nomination. This is the pride of Xichai and the pride of the Chinese national brand of internal combustion engines.

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