Lift And Rotate,Lift And Rotate Mechanism,Work Piece Pallet,Unit Conveyor Vitrans Automation Equipment Co.,Ltd , https://www.vitrans-automatic.com
"Automotive companies have no local, local, or even national, but only the world. Only the world-class car companies can survive in the future, so we must sell globally and become international companies." Sohu, China, 2008 In the National Tour, the general manager of Foton Motor Wang Jinyu once again expressed to reporters the determination of Futian to become an international car company.
In fact, at the time when Foton Auman ETX, Foton Euro V and Ouma and other series of European products went on the market, Futian's internationalization process was already in operation, and this series of products equipped with Cummins and MPV models had successfully landed. In Europe, Fukuda’s goal has long been not satisfied with becoming a first-class automobile company in Asia.
In 2007, Foton Motor produced more than 400,000 commercial vehicles annually, making it the largest commercial vehicle manufacturer in Asia and the second largest in the world. According to the assessment of the World Brand Lab, the brand value of Foton Motor in 2006 reached 17.538 billion yuan, and according to relevant experts' forecast, it will exceed 20 billion yuan in 2007.
With the growth of the overall strength of Foton Motor, its marketing capabilities in overseas markets have also been greatly improved. In the 2007 ranking of China's export automotive companies, Foton Motor ranked fifth in terms of sales of 30,000 units in Chery, Great Wall, Honda China and Hafei.
The establishment of a factory in Russia will accelerate the export to Japan overseas
It is understood that currently overseas sales of Foton Motor mainly include Eastern Europe, Western Asia, North Africa, South Asia, Central and South America, Central and South Africa, and Southeast Asia, with over 70 export countries and have been established in Pakistan, Ukraine, the Philippines, and Vietnam. 4 KD production plants. This year, Foton Motors plans to register companies in Russia, India and other countries to strengthen overseas local production capacity building. The first overseas vehicle manufacturing plant will first be built in Russia.
Wang Jinyu said that Russia was chosen primarily for market considerations. The Russian market is the largest target market in Futian, and Foton Ao Ling has enjoyed a high profile in the local area. Last year, the total sales of Foton in Russia reached 80 million yuan. In addition, the Eastern European countries adjacent to it are also the most active markets for exports.
According to him, Fukuda is currently negotiating a joint venture with a Russian company. By the end of the year, the Russian plant will be completed and put into production.
Wang Jinyu said Futian's other hard market in overseas markets this year is to enter the Japanese and South Korean markets. He said that the 50%-owned engine plant jointly built by Foton and Cummins will be completed in August and will become the world's largest engine factory. The annual production capacity can reach 400,000 units. At that time, the Ouma Japan product with Cummins engine will be put into production and exported to high-end markets such as Japan.
According to reports, according to Futian's future development plan, by 2010, Foton Motors will have sales of 800,000 to 1 million vehicles, overseas sales will account for more than 20% of total sales; by 2015, sales will exceed 1.5 million, and overseas sales will account for total sales. More than 30%.
Collaborate with Mercedes-Benz steadily
In order to further shorten the gap with the world-renowned auto companies, Foton Motor has carried out extensive cooperation with internationally renowned companies such as German BOSCH, AVL Austria, the United States Eaton, and the British Lotus Company in recent years. Fukuda began to negotiate with Mercedes-Benz on commercial vehicles since 2002 and has not yet achieved results. In this regard, Wang Jinyu said that the cooperation agenda is steadily moving forward and both sides are very positive.
Wang Jinyu said that compared to the cooperation in the Chinese car market, there are few cases of successful commercial vehicle companies, so Fukuda is very cautious about the cooperation with Mercedes-Benz and is still discussing specific cooperation models. However, Wang Jinyu expressed no doubt about the eventual completion of the cooperation. "We fully recognize the potential value of Mercedes-Benz."
According to Wang Jinyu, although the sales volume of commercial vehicles in 2007 reached 400,000 units, second only to Mercedes-Benz, Mercedes-Benz’s profit was 2 billion euros, and Foton’s profit was less than 500 million yuan. This gap is exactly what Wang Jinyu is optimistic about. With regard to Futian, who is committed to the international high-end market, there is no doubt that cooperation with Mercedes-Benz will be of great benefit. "At present, the company has agreed that if Fukuda and Mercedes-Benz reach a strong alliance, the effect must be 1+1>2," Wang Jinyu said to the reporter.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan