Talking about the four major trends of implant label printing in the future

With the development of the packaging industry, label printing has also shown great potential for development, especially in China where the financial crisis has taken a lead. Relevant data show that in 2009 the global label growth was approximately between 5 and 5.5%, of which China increased by 15 to 20%, Eastern Europe increased by 10 to 12%, Latin America by 8 to 10%, and Western Europe by 3 to 5%. China's growth rate ranks first in the world. The data shows that the Chinese label market contains huge business opportunities. By the end of 2009, global label printing volume is forecasted to be approximately 43 billion square meters. By 2015, the total consumption volume in the Asian label printing market will account for 37% of the total consumption in the global label printing market.

The current per capita label consumption in the Chinese market is only equivalent to 10% of the per capita consumption of the European and American markets. This also indicates that although the development space for label printing may not necessarily be 90%, it is also very large.

According to the current pattern, label printing is developing in the following directions.

Combination printing With the rapid development of economy and the change of people's aesthetic consciousness, people need beautiful labels and brilliant packaging to build a colorful world. Labels have also evolved from single original expressions to diversified, intelligent and other high-end labels. However, a single printing method often fails to meet this demand, and combination printing has also emerged.

Combined printing, as the name suggests, is a processing method that combines various printing methods together with different post-processing techniques to produce finished or semi-finished products. Each printing method has its own advantages and disadvantages. How to maximize the advantages of printing and reduce the impact of defects on printed products has become the hottest topic in label printing companies.

Embossing plate making is cheap and low cost, but the printing quality and printing speed are limited, the ink consistency is poor, and the field printing is not good; the gravure printing effect on the spot, the metal ink printing effect is excellent, the hue consistency, the material adaptability is good, The printing plate is resistant to high printing force and can be printed with metallic luster ingeniously in combination with the application. However, its solvent ink is not environmentally friendly, and the fine dot printing power is lacking; the offset printing cost is low, the overprinting accuracy is good, and dot reproduction ability is good, but printing in the field and There are still many problems in the hue consistency problem. Flexographic printing materials are suitable for light range, with excellent performance in the field, lines, and glazing, and are the most environmentally friendly printing methods. However, the dot printing has a large deformation, and ink and printing plates have high costs. All of this made it impossible to make rapid progress; screen printing was applied to special surface treatments, uneven surface finishes, transparent film bases, and braille printing, but the printing speed was too slow.

The rapid development of combination printing requires reflection on how to combine the advantages of these printing methods to form a unique process for printing plants.

New materials, new technologies, primary label printing companies mainly use matt paper materials, and have a small amount of BOPP and PVC materials. Intermediate label companies should use materials with good smoothness and high coating strength to adapt to the process characteristics of color dots and large-area field printing. Coated paper and mirror coated paper are the most commonly used materials, and a small amount of thin film materials such as PE, PP, PET is also a commonly used material for mid-level label printing companies. The medium and high-level label printing enterprises mainly use high-grade paper materials, and the rest are film materials. Advanced label printing companies are mainly high-grade film and paper materials, accounting for about 50% each.

As for the application of new technologies, there is still a big gap compared to Western developed countries. In particular, the United States, known as the "Flexographic Kingdom", flexographic equipment accounted for more than 90%; Europe is more than 60% flexo printing, and the proportion has increased; and China is still dominated by the letter, flexo only Emerging forces.

The lag of the equipment directly leads to the backwardness of the process. For example, high-end labels such as combination printing, in-film labels, and multilayer labels all have great room for improvement.

Digitizing also remembers that the color digital label printing technology debuted at Labelexpo95 is now an indispensable printing process for label variable information printing. The speed of development of the label digital printing market is indeed blazing new trails, and the trend of label digitization is to give digital printing performance to traditional printing, and to use digital printing technology to realize digital printing labels. As the production volume gradually decreases, the delivery cycle gradually becomes shorter, more personalized information becomes available, and the “short-run” trend of label printing becomes more and more obvious. These are the driving forces behind the digitization of labels.

Technologies related to digitalization of label production include digital file transfer, job definition and description formats, digital platemaking technology, digital direct drive technology, digital proofing technology, and production control, color registration control, and management information systems. Globally important label exhibitions also reflect the development and changes of the above technologies.

Intelligent In light of the main functions of carrying information, authenticating products, describing content, detailing components, and transporting goods, the development of the label industry always seems to be inseparable from the content and appearance, but more and more attention has recently been focused on smart labels. on. Try to imagine that tags can be monitored and tracked by computers, can automate logistics, show whether products are damaged or spoiled, monitor temperature changes, help with asset management and return control, and provide a way to identify products. Great effect. This is not a whim, but it takes time to complete. In fact, the application of RFID technology has already announced that the localization of smart labels has achieved major breakthroughs.

The RFID industry in China has developed rapidly in recent years and has gradually formed a more complete RFID industry chain. In 2008, the domestic RFID market reached 6.58 billion yuan, an increase of 24.8% over the previous year. In 2009, the output value reached 8.51 billion yuan, an increase of 29.3% over the previous year.

Although starting with the introduction of technology, a complete RFID industry chain has gradually taken shape in China. The industrial chain covers the formulation of standards, the design and manufacture of RFID chips and antennas, and the integration and packaging of tags, and the construction of systems and data management software platforms. , application system development and many other aspects.

Packaging, paper and anti-counterfeit printing will surely be affected by RFID technology in the next few years. However, there are still some problems such as backwardness of key technologies, imperfections of standard systems, and lagging of overall domain planning. RFID tags give new life to traditional printing, highlighting the importance of the traditional printing industry in modern electronic technology. This opportunity also requires the printing companies to grasp.