May 14, 2024

Hankook Tire's annual profit of nearly 1 billion US dollars

Hankook Tire announced its 2014 fiscal year performance report. The company's global sales last year reached 6.68 trillion won (about 6.342 billion US dollars), and profits 1.03 trillion won (about 978 million US dollars).

Despite the downturn in the global economic market in 2014, the overall revenue of Hankook Tire remained healthy, with a sales margin of 15.4%. This is largely due to the strong growth in the sales of UHP (ultra-high performance) tires and the outstanding performance of the OE's high-end packaging sector.

Hankook Tire Public Relations revealed to Tyre World that ultra-high-performance tires represented by Wantu Shi contributed 30% of the total global sales revenue of Hankook Tire in 2014, and its annual sales increased by 6.8% year-on-year. Hankook Tire's OE high-end accessory business has also been expanded to many segments such as sports cars, luxury SUVs and commercial vehicles.

Hankook Tire also said that sales of its run-flat tires and racing tires have also exceeded the new high, which is an increase of 10.8% year-on-year.

It is reported that in 2014, several long-term strategic investment projects of Hankook Tire also made certain progress, and its new R&D center in South Korea and the plant in Tennessee, USA have already laid the foundation.

In addition, in the multi-brand development strategy, Hankook Tire launched a new global brand, Luu Feng, in 2014.

Xu Chenghe, vice president and chief executive officer of Hankook Tire, stated: "The performance of Hankook Tire in FY2014 will continue to enhance and expand the company's influence in the global tire market. Hankook Tire attaches great importance to technological innovation and we will spare no effort. In order to continue to maintain an all-round increase in product sales in the future, Hankook Tire has now formulated a new strategic goal of focusing on North America and emerging markets, which will surely lead us toward The road to a broader global leader in tires."

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