May 16, 2024

Nanjing Iveco attacked and spread overseas to open an international market strategy


Fu Liguo, deputy general manager and general manager of sales company of Nanjing Iveco, revealed that with the help of IVECO's global network of more than 1,000 outlets, Nanjing Iveco's light passenger and light truck products will be combined in 2009 to fight against overseas markets and spread out an international market strategy.

After the integration leap forward, with the leap forward in Europe in 2008, Iveco Bodi's successive listing and obtain EEC standard certification for export to Europe, the Nanjing Iveco internationalization market strategy will begin in 2009. It is expected that IVECO will export 50,000 products each year through China, three years from now, of which the major contribution comes from Nanjing Iveco.

In the domestic downturn of the commercial vehicle industry, Nanjing Iveco's sales volume has maintained a steady growth this year, especially in the segment market. Data show that this year, Nanjing Iveco diesel long wheelbase and ultra-long wheelbase light passengers continue to be hot, in particular, the growth rate of ultra-long wheelbase light passengers more than 70%, becoming the main model to drive Iveco sales growth. In the light customer short-axis market, the Iveco Baodi all-around model that matches the "Millions Venture Capital Plan" has won the favor of the user with the advantage of "comfortable use of both consumer and goods", and the market response has been very enthusiastic. Yuejin Light Trucks also achieved an increase of 4.05% in the first 11 months of this year, ranking third in the industry growth rate and beginning the pace of recovery.

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