May 19, 2024

Dongfeng Cummins Henan customer "oil search"

In recent years, Dongfeng Cummins Group understands that while the rapid development of the lubricant industry, the market is constantly flooded with counterfeit and inferior oils, which has seriously affected the business of repair shops around the country and damaged the reputation of customers.

Therefore, together with Dongfeng Cummins Chemicals, Dongfeng Cummins visited more than 200 terminal maintenance plants in Henan and found suitable partners, and invited them to go to Dongfeng Cummins for exchanges, visits and study.

Dongfeng Cummins Henan user training site
Dongfeng Cummins Henan user training site

Recently, more than 40 Henan customers who came to Fuyang training exchange exchanged in-depth communication with Dongfeng Cummins service personnel on the technology and development of the engine.

Dongfeng Cummins Henan customer training site
Dongfeng Cummins Henan customer training site

In addition to the exchanges at the conference site, everyone visited the Dongfeng Cummins engine production plant and the proud Liyang Automobile Testing Ground, which is the largest scale, highest design standard, and the most comprehensive test vehicle in China. It is also the largest in Asia. In the test site, 70% of new cars nationwide are tested here.

Liyang Automotive Testing Ground
Liyang Automotive Testing Ground

As a dedicated brand of channel lubricants, Dongfeng Cummins lubricants has always been based on the "original, is the best" business strategy connotation, gradually formed in the domestic and international lubricants market competitive business advantage. At the same time, under the background of vigorously rationalizing the marketing network of Dongfeng Cummins, it has gradually penetrated into the market terminal and strived to transform the resource advantages of Dongfeng Cummins lubricants into market advantages and benefit advantages.

Xiaobian reminds :

The truth of the oil is indistinguishable from the fact that the oil itself is indistinguishable from the naked eye, so we distinguish it by adding some anti-counterfeiting labels when the oil is delivered. Take Dongfeng Cummins organic long-acting coolant as an example:

Dongfeng Cummins original lubricant anti-counterfeiting mark
Dongfeng Cummins original lubricant anti-counterfeiting mark

1. When you scan the QR code with your mobile phone, a series of digits will appear. The scanned digits will be the same as those on the barcode.

2. The right side is similar to the anti-counterfeit metal wire on the RMB (can be extracted).

3. Scanning with a fluorescent light reveals the words DCEC and irregular red lines.

Dongfeng Cummins Henan customer photo
Dongfeng Cummins Henan customer photo

Dongfeng Cummins is a platform. Under this platform of pure spare parts and oil products, Kang Kang's Henan partner came to Fuyang to communicate and communicate with us to discover market opportunities, seek common solutions, and seek common development. I believe that such an opportunity will present more colorful forms of communication as Kang Kang’s terminal partners become more and more involved. The team of Dongfeng Cummins' original spare parts and oil products that will be formed by Kangkang will grow stronger!

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