April 25, 2024

"Old supply and marketing" docking new agriculture as a farmer

[China Agricultural Machinery Industry News] Supply and marketing cooperatives, a term full of historical sense, once faded people's attention. In recent years, the supply and marketing cooperatives have taken root in the countryside and market-oriented, looking for new fulcrums for development in reform and innovation. Many farmers have lamented that "the supply and marketing cooperatives have returned."
How does "old supply and marketing" connect with modern agriculture, and serve as a farmer? How to make up for the “short board” of rural financial lag, poor sales of agricultural products, and insufficient agricultural socialization services? The reporter recently conducted an interview with Hebei Province, a pilot province for comprehensive reform of the national supply and marketing cooperatives.
"Old supply and marketing" docking new agriculture as a farmer

Leading financial living water to nourish thousands of farmers
Liu Lijun is a large peanut planter in Wuji County, Shijiazhuang, Hebei Province. Last year, he wanted to expand the market size of the market, but the funding gap made him difficult.
"Three or five thousand baht can be found, more than ten thousand will not be able to get out. To the bank to mortgage real estate license, find a guarantor, can only lend 10,000." After that, the financing and security agency's financing guarantee solved urgent needs So that he quickly got a loan of 200,000 yuan.
Lao Liu is a beneficiary of Hebei's supply and marketing cooperation system expansion service field. Aiming at the problem of “funding difficulties” for farmers, the Hebei Provincial Supply and Marketing Cooperative has invested 1.2 billion yuan in recent years to build a rural cooperative financial service system including rural property rights transactions, rural mutual funds assistance, financing guarantees, and cooperative insurance.
According to Deng Peiran, director of the Hebei Provincial Supply and Marketing Cooperative Council, the system established a leading enterprise at the provincial level, and went down to the township supply and marketing cooperative to open a “cooperative financial supermarket”. All financial enterprises concentrate on office and water operations, and farmers do not need to travel around to get a one-stop service covering the entire process of agricultural production.
In his view, at present, the demand for financial services by rural households and various business entities in China is far greater than that of supply. Introducing financial living water to the fields is not only an urgent requirement for the development of modern agriculture, but also a role for promoting financial institutions and supply and marketing cooperatives themselves. development of.
A bank's staff told reporters that the “three rural” customers are small in scale, scattered, and have high loan costs. With the advantage of a wide range of rural networks and people's familiarity, the cooperatives can improve the efficiency of bank lending, reduce risks, and help finance. Services penetrate into basic, extensive rural areas.
The property rights can be transferred, the mortgage is sufficient, the guarantee has a platform, and the production and sales can be connected. As of the end of 2015, the total amount of financing for the system reached 5 billion yuan.
Fighting for the peasants to take the lead in the market
The root of the supply and marketing cooperative is at the grassroots level. Taking the comprehensive reform as an opportunity, Hebei Supply and Marketing Co., Ltd. increased the integration of inefficient idle assets in the system. Through reform and transformation, many grassroots supply and marketing cooperatives that had only “empty houses” and “breaking yards” in the past have revived the vitality. .
Leading various types of farmer cooperatives in the administrative village, relying on the grassroots social cooperatives in the townships and towns, and establishing a cross-industry and inter-regional farmer cooperatives association in the county relying on the county associations - the current system-developed farmer cooperatives have been covered 65% of townships and 50% of counties.
With the support of the organizational system, there are new ideas for leading farmers to market in the new era. In order to solve the difficulty in selling agricultural products, Hebei Province Supply and Marketing Co., Ltd. has seized the opportunity of coordinated development of Beijing-Tianjin-Hebei to create a modern agricultural product circulation system that combines online and offline.
On the one hand, Hebei Supply and Marketing Co., Ltd. invested in the construction of 8 large-scale public welfare agricultural products markets in Zhangjiakou, Tangshan, Chengde and other places, and promoted 96 wholesale agricultural products wholesale markets, implementing the “Liancao Clean Vegetable into Tianjin Project” to create “Yufeng” Characteristic brand of agricultural products.
On the other hand, they set up a characteristic e-commerce platform of “agricultural exchange” and “eight-party joint mining” to promote the circulation of services from “flat” to “mouse”.
From supply and marketing "one line" to service "one side"
In the Shijiazhuang Yucheng District Nangao Supply and Marketing Co., the intelligent fertilizer machine, sprinkler, subsoiler, rotary tiller and other Taiwanese agricultural machinery equipment attracted the attention of reporters.
Chen Yuzhu, the head of the agency, said that the peasants and households have high operating costs and low efficiency, and they are also faced with the problem of going out to work and no one to plant. For this reason, we have set up a full-time agricultural technical service team, which can cover everything from seed to harvest. The process provides farmers with “menu-style” services.
It is not cost-effective to enter the social division, and the peasants have their own accounts. Cooperatives spend more than 100 yuan on fertilizers, pesticides, etc., and agricultural machinery services are also preferential, while the output per mu of wheat is more than 100 kilograms, and corn is more than 200 kilograms. At present, the professional cooperatives led by the Nangao Supply and Marketing Co., Ltd. have grown from 8 members at the beginning of the establishment to 8,000 households, and the land custody area is 62,000 mu.
The development of the Nangao Supply and Marketing Cooperative confirmed from one side that the single service model of the former supply and marketing cooperatives, “two rooms in the face and only selling rice noodles, salt and vinegar” is changing.
“What kind of services are provided by the farmers, what kind of services are provided by the supply and marketing cooperatives.” According to Zhao Zenghua, deputy director of the Hebei Provincial Supply and Marketing Cooperative Council, in order to adapt to the intensification and scale of agricultural production and management, Hebei’s supply and marketing system has cultivated social services with different characteristics. Mode, currently hosting more than 3.5 million acres of semi-managed land.
In addition, the establishment of township comprehensive service centers; upgrading the traditional network of supply and marketing cooperatives by means of information technology, creating online Chinese hospitals, online rural education platforms; agricultural enterprises to expand agricultural technology consulting and other comprehensive services... A series of reform measures are pushing the supply and marketing cooperatives by tradition The “one purchase and one sale” circulation service has been transformed into cooperation in production, supply and marketing, and credit.
(Original title: How does the old supply and marketing match the new agriculture?)

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