·Kerry plans to MPV "family" will push three new models

In 2014, the cumulative sales volume of MPV models in China's passenger car market was 1.85 million units, an increase of 41.6% year-on-year. Such a good market environment has also attracted the attention of more and more car manufacturers. On January 27th, KRU's first MPV model K50 was officially launched. The K50 sword, which was built with the concept of sedan, refers to the promising MPV market. Li Xueyong, deputy general manager of Kairui Automobile Marketing Co., said: The Kairui brand will launch more 7-seat MPV models in the future, including the K70 and K80 with larger body size than the K50, and the small MPV Kari K30, thus opening a brand new Product Series.
China's MPV market at this stage In China's continuous reform and opening up, the consumer demand of Chinese consumers will also develop from a single consumer demand to a variety of consumer demand. In recent years, the number of small business owners in China has been increasing. As a suitable product for both home and business, MPV is favored by these new consumer groups due to its large space and high space utilization. With the sinking of many car sales networks, the focus of China's MPV sales is now more and more developed in the general 3, 4 line cities with economic development. In the top ten models of MPV sales in China in 2014, China's own brands accounted for 7 seats, and SAIC-GM-Wuling and Shanghai-GM entered the top ten, which is in stark contrast to the rare brands in the top ten list of the sedan market.
At present, the characteristics of China's MPV models Initially, China's independent MPV models have been improved in the form of micro-faces, but they have many limitations in terms of process, control and safety. In order to meet the needs of consumers, many car-oriented designs have been added. With the continuous development of the Chinese economy and the improvement of the Chinese consumer concept, this design has been unable to meet the needs of people. Manufacturers have also noticed this. More and more manufacturers are adopting new platforms to produce MPV models for the market, which has greatly improved in terms of safety, comfort and appearance.
After the launch of the first 7-seat wide-body MPV KCR K50, Kerry's future plans for a 7-seat MPV model of different grades, a smaller MPV K90 with a smaller size than the K50, and a K70 and K80 with a body length of 4600mm. The price is around 7-8 million yuan. In terms of powertrain, Kerry will introduce Chery's 1.6L gasoline engine and will match the CVT continuously variable transmission in the new car. It is worth mentioning that the K70 drive mode will adopt the front drive and will introduce more SUV features. Kairui Automobile firmly grasps the market demand, plans MPV models, and forms a family-style system, which has a tendency to come from behind.
Forming the MPV family has previously been in the car product field, the family concept of the car is not uncommon, the more SUV models are paying more attention to the family concept, but in the market demand for more and more MPV models of the family The idea is rare. The KCR takes the K50 as the starting point and plans to form the MPV family system of K30, K70 and K80, which is the first in the industry. It is believed that as the MPV market continues to heat up, Kairui Automobile, which is one step ahead of other manufacturers, will stand in the fierce market competition, and future sales are worth looking forward to.

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