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Heshan Zhenmingli, the largest LED company in Jiangmen, and the most complete industrial chain, has recently reported the sale of assets and even mergers and acquisitions, which has caused concern in the industry and the media. The person in charge of the relevant department said that the real industry transfer of Zhen Mingli is only a case, and has basically no impact on the development of Jiangmen LED industry.
In fact, no matter whether the rumors are true or not, it is an indisputable fact that Zhen Mingli’s 30-year-old lighting kingdom is no longer brilliant and the development of Jiangmen LED industry is far from expected. In recent years, Jiangmen has listed green light sources as one of the three strategically emerging industries of the three hundred billion yuan. It has subsidized 8 million yuan for each key equipment MOCVD, and has arranged huge amount of special funds for several years. However, until last year, the city's LED output value was still less than 20 billion yuan. The average growth rate in the past three years was only about 26, and the target value of 1.25 billion yuan was certainly not realized.
Faced with this situation, people cannot help but ask why the LED industry supported by the government with unconventional measures has not achieved extraordinary development. There are many problems involved here: there are constraints of weak global demand, overcapacity factors, and the immature technology and unstable quality. But the author believes that the fundamental problem may be that Jiangmen LED industry still lacks adaptation. Guide and even create core competitiveness for effective market demand.
From the perspective of the industry's own development, the second generation of LED products produced in China is not advanced in technology. The LED chips used by many enterprises are mainly imported, while some countries are already studying the third generation of LEDs. According to the attitude of the industry, over 100 cities across the country have listed LED as the priority of development. Under the circumstances of little understanding of the industry, research is not deep, and expectations are too high, the ultra-conventional development measures have the meaning of blindly gambling. . And a large amount of financial subsidies will inevitably lead to disorderly competition in the LED market. If subsidies are mainly invested in the upstream of the industrial chain, it will cause a surge in investment and overcapacity; if subsidies are placed in the consumption chain of lighting products, although it can expand market demand and stimulate industrial development, it will not help enterprises to enhance market competitiveness.
Therefore, the government's support for the LED industry must be focused on helping companies form core competitiveness. On the one hand, it is necessary to organize basic research on new semiconductor materials and their performance improvement, and create preconditions for enterprises to carry out technological innovation, improve and stabilize product quality and reduce costs. But in general, provincial governments have such capabilities. On the other hand, it is necessary to create a good market environment for enterprises. Guangdong has already decided to popularize LED public lighting by the end of 2014, but public lighting is only part of all lighting, and home lighting is the largest market space for industrial development. In order to promote the large-scale entry of LED lighting products into the home, it is necessary to reduce the cost including the power-saving factor to a level close to that of traditional lighting products, and realize the civilian price of LED products.
In short, if an industry survives and develops mainly by government subsidies, its endogenous growth momentum is certainly insufficient, its competitiveness is bound to be weak, and its development space will be limited. The ability to cultivate and enhance adaptation and even guide market demand should be It is the key to the healthy growth and sustainable development of Jiangmen LED industry in the future.