April 20, 2024

Ping coal economic downturn lamp leader "corner"

The dealers who used to slap the Pingshan lighting market have been plagued by market changes. Huang Haibin said that his business ideas have always been correct. He once wanted to lead the consumption direction of local high-end lighting positioning through his own strength to retain high-end consumer groups. The loss to Zhengzhou, but the changes in the market are not what we can change. The market research work of the 2016 China National Lighting (Lighting) Dealer National Census and Selection Campaign (Henan Station), sponsored by Huayi Lighting, was kicked off on June 19. The Henan Provincial Market Research Group will conduct market research for more than 20 days. They will conduct research on the lighting market in various local and county-level markets in Henan Province, and conduct face-to-face exchanges with the most influential dealers in the region to bring back the latest and hottest county-level market dynamics in the market. On June 21, the research team came to Pingdingshan City, Henan Province, to inspect the five major building materials market in Pingdingshan, and to communicate with local distributors to understand the local market situation and the dealer's operating status. Broken horns, the strongest dealers in the past have fallen. On June 21, some shops in Pingxi Building Materials City have been vacant. Pingxi Building Materials City's largest lighting store in the Philips Fashion Lighting Museum has disappeared from the past, some of the lamps have been dismantled, more than 1,000 square meters of storefront rear close to 400 square meters of decoration has been basically dismantled, although most of the lamps have been Unloaded, but the glory of the past can still be seen from the panel decoration and store layout. Huang Haibin, the general manager, said that the business is not good now. The monthly turnover of the business is about 100,000 yuan, and the monthly rent of the market is as high as 70,000 yuan. In the past two years, the company has been at a loss, and the operating pressure is huge. Reduce the storefront by more than half. Once, as the most powerful dealer in the Pingdingshan market, Pingdingshan Haotai Building Materials Trading Co., Ltd. (the agent Philips brand) operated by Huang Haibin has expanded its storefront with confidence when the Pingdingshan lighting market is booming in the past few years. More than 1,000 square meters, positioning the operation of the high-end market. However, the good times are not long. With the severe downturn in the Pingdingshan economy in recent years, the consumption power of the lighting market has been severely reduced, and the pressure on Huang Haibin has doubled. He said that Pingdingshan's lighting market is currently weak in consumption, and the geographical advantage of its own store is not obvious. It is currently planned to reduce operating pressure by reducing operating area. The dealers who used to slap the Pingshan lighting market have been plagued by market changes. Huang Haibin said that his business ideas have always been correct. He once wanted to lead the consumption direction of local high-end lighting positioning through his own strength to retain high-end consumer groups. It is scheduled to be lost to Zhengzhou, but the changes in the market are not something we can change. Today, the rent of Pingxi Building Materials City is 40 yuan / m2, Philips lighting, NVC lighting, Op Lighting, which are also large-scale lighting stores are also disassembled, in order to compete with the mall, demanding rent reduction. The coal mine economy is declining, and the dealers sigh business hard to do Pingdingshan, alias Eagle City. Located in the central part of Henan Province. It is an important energy raw material industrial base of the country and an excellent tourist city in China. As of 2013, it has jurisdiction over 5 counties (cities) in 4 districts including Xinhua District, Weidong District, Zhanhe District, Shilong District, Wugang City, Ye County, Lushan, Baofeng and Qixian County, with a total area of ​​7882 square kilometers. The total population is 5.02 million. Pingdingshan has an area of ​​more than 90 square kilometers and a population of 1.02 million. Pingdingshan takes the coal industry as the main economic industry in the area. Pingdingshan has a population of 5 million, and one third of them are workers of the flat coal collective. In recent years, with the sluggish coal industry, the sales of coal mines in Pingdingshan have been declining year by year, seriously affecting To the local economic development. In recent years, there have been frequent news of investment guarantee companies crashing in Pingdingshan City. Many investors can't get interest, even the principal can't be taken out, and there are news that the boss is running. The real estate industry is in a downturn, and a large number of unfinished buildings are everywhere. The mines cannot pay wages. Many citizens are afraid to spend. The economic downturn and the downturn in real estate have seriously affected the lighting market. The reporters visited the lighting market in Pingdingshan, and most dealers sighed that business was difficult. The five major building materials market in Pingdingshan Pingdingshan currently has five major building materials market: Lushun Lighting City, Yundingshan Lighting City, Trade Plaza, East Building Materials Market and West Building Materials Market. The best operating condition is Yundingshan Lighting City. Maloney, the best lighting store in Pingdingshan, is currently in it. Yundingshan Lighting City Lushun Lighting City is a new building materials market, the rent is 25 yuan / m2, the market itself is a bit remote, in addition to the market near the road, the east of the buyers can not come, the market is not much traffic Mainly selling low-end products, the decoration layout of the storefront and the marketing ideas of the marketers are relatively backward. The merchants mainly focus on business, and only a few merchants have after-sales installation business. Most of the merchants express that the online store and the market are coming down. A huge business pressure. Lushun Lighting City Trade Plaza has been in existence for more than ten years. The market mainly deals with hardware and materials and lighting. There are 20 or 30 markets with lamps that mainly sell low-end products. The whole market is simple to decorate without large lighting stores. The building materials and hardware have driven the local traffic to a large extent. The dealers of the Trade Plaza said that consumers have positioned this market as the low-end lighting consumer market. The market is buying low-end lamps. They are all buying hundreds of dollars. The dealers say that the lamps that are too expensive are not easy to sell here. The market is not standardized, and the hidden danger is relatively high. Pingdingshan is a prefecture-level market. Although the current economy is hit, the market potential is still very large. However, the author visited the Pingdingshan market and found that the low-price competition in Pingdingshan market and the homogenization of products are serious, and the modularization of market management ideas is obvious. The more depressed the market, the more confused the dealers are, the more they dare to challenge the market, and the more they follow the market, the more homogenization of products becomes more apparent, and the price competition becomes more intense, creating a vicious circle. At present, the largest lighting business in Pingdingshan is in the low section of Pingxi Building Materials City, where the geographical advantage is not obvious, and the trade plaza is a very rich market but there is no brand store, the market is not standardized, and the hidden danger is greater. Merchants in the lighting market should have innovative experience and thinking, dare to reform the traditional experience and ideas, lead the local consumer's consumption upgrade direction, and create a consumer's sense of purchasing experience, but to do all this requires upstream manufacturers to lead the dealers. The concept of experience, from all aspects for the dealers tailored regional market brand promotion program to promote consumer brand consumption concept.

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