March 29, 2024

Analysis on the sales pattern of self-owned brand cars in October 2010

Increase the share of self-owned brand cars by 1%

According to the data collected by Gasgoo.com, the number of self-owned Chinese sedan cars sold in October 2010 totaled 264,000, accounting for 31.5% of the total sales volume of cars in China, which was 1.3% higher than the proportion of self-owned cars sold in October last year. From January to October, the sales of self-owned brand cars totaled 2.324 million, accounting for 30.2% of the total sales of cars, an increase of 1.4% over the same period of last year.

Analysis on the sales pattern of China's own-brand cars in October 2010

January-October Auto Sales: The Top Four Shares Lose 5.4%

From January to October in 2010, the top-selling self-owned brand cars of BYD, Chery, Geely and FAW Group (including sales of Tianqi) were all over 300,000. Among them, BYD, Chery and FAW Group's sedan sales were 425,800, 387,700 and 306,200, respectively, which represented a year-on-year growth rate of approximately 26.1%. Geely sales increased by 27.7% year-on-year to 324,200 units.

The sales volume of the top four self-owned brand car companies accounted for 62.6% of the total sales volume of self-owned brand cars, which was 5.4% less than the same period last year (68.0%).

Analysis on the sales pattern of China's own-brand cars in October 2010

The 5th to 7th companies are Chang'an Group (including Hafei and Changhe sales), Brilliance and Shanghai Automotive - between 13-17 million units sold. Among them, Changan Group sold 169,600 vehicles, an increase of 49% year-on-year. Brilliance and Shanghai Automotive sales were 139,600 and 131,300, respectively, an increase of 51% and 78% respectively year-on-year.

The 8th-12th places are JAC, Great Wall, Haima, Lifan, and Southeast Auto – sales are between 5-10 million. Among them, Jianghuai and Great Wall increased by more than 76% year-on-year to over 90,000 vehicles.

Dongfeng's autonomous sedan sales (23,800 vehicles) ranked 13th, but the growth rate (150.6%) was the highest among all self-owned sedan companies.

October sales: Chery and Great Wall grow fast, Dongfeng sales decline

The sales pattern of self-owned brand cars in October is similar to that of the one-month period, but there are also major differences:

1. Chery sold more cars than BYD in October, ranking first in sales of autonomous cars

In October last year, Chery’s car sales were 125,000 lower than BYD. In October of this year, Chery’s sales increased by 44.1% to 49,000 units, while BYD’s sales fell by 13.9% to 40,000 units. However, from January to October, Chery’s car sales were still lower than BYD.

Analysis on the sales pattern of China's own-brand cars in October 2010

2. Great Wall exceeds Brilliance and SAIC, 3/4 sales from Tengyi C30

From January to October, the Great Wall, the ninth-largest sedan sales volume, surpassed Brilliance and Shanghai Automotive in October, ranking sixth. In October last year, the Great Wall sold only 6,137 sedan cars, an increase of 156.2% to 15.7 million vehicles this year, which ranks first among auto makers in October.

The main reason for the growth of car sales in the growth-promoting city in October was that the Tengyi C30, which had just been listed in May this year, had sales of 11,800 units in October. The car contributed three-fourths of the sales of the Great Wall in October.

3. Dongfeng's October Sales Declined 4.6%

From January to October, the sales volume of sedan increased by 150.6%. In October, the sales volume decreased by 4.6% year-on-year to 2,886 units. This is mainly due to the sales of Dongfeng's own sedan, Fengshen S30, which fell 21.3% year-on-year to 2,382 units. The Fengshen H30, which was launched in January of this year, sold only 504 vehicles in October.

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