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China's high-speed development of LEDs makes the industry change "disorder"
The LED industry is like a gorgeous LED light show, with attractive appeal, but the huge competitive situation has also caused the industry to suffer. How to get rid of the fierce price war vortex and kill a bloody road in the Red Sea market, it will take time. Quenching. LED lighting demand has entered a high growth and development. It is estimated that after the shipment of LED lighting has doubled in 2014, the overall shipment volume in 2015 is expected to continue to double again. However, due to fierce market price competition, the LED industry believes that LED lighting production estimates, in 2015, the growth rate of about 30%, in other words, the product price fell about 35. Observing the development of LED in recent years, the industry is changing fast, and often the industry itself is difficult to master. It is vaguely remembered that the industry has only shouted a beautiful vision of a decade without an industry, a golden period of three years, and so on. In the cold winter, the dark period, and even the miserable business, the orders often come and come. In the face of unpredictable market conditions, the Korean factory Samsung has gradually faded out, and mainland China has strong funds to support it and continue to expand production. Taiwan is like a squeezed sandwich with patent pot lids from Japanese factories and European and American manufacturers. There are low-cost grabs from the mainland, how to break through the Taiwanese factories, mergers and acquisitions, alliances, and transformations. It takes a while to work harder. The Asian LED factory has the most resources in Japan, and Nichia and Toyota Synthetic (TG) have patents and technical energy, and have a high market share in Japan, Europe and high-end applications. However, the Japanese factory also has problems, such as the Japanese market, which rarely uses Japanese grain, unless the customer specifically specifies it. In addition, the advantages of the Japanese factory in the high-end market have begun to change. The LED backlight die used by the Apple iPhone used to be the only one in Japan. This year, iPhone6 ​​passed three manufacturers, and Taiwan’s Jingdian was once named. According to industry sources, this is in line with Apple's decentralized supplier strategy, and it also reflects the challenges faced by the Japanese factory. The change in form has also created an increasing space for cooperation between Taiwan and Japan. According to research firm LEDinside, the global lighting market will reach US$82.1 billion in 2015, of which the LED lighting market will reach US$25.7 billion and the market penetration rate will reach 31. Among them, Europe is still the largest region with 23 markets, followed by Mainland China has a share of 21, while the US market has a market share of 19, which is the world's top three LED lighting regional markets. Although the European region has not seen large-scale subsidy policies, its high electricity prices and differences in light culture have led to an increase in demand for LEDs in the commercial lighting and outdoor architectural lighting markets. As a global lighting product manufacturing center, coupled with cost advantages and a complete supply chain, the market competition is more intense than other markets, regardless of brand manufacturers, OEMs, or emerging lighting manufacturers and packaging manufacturers, in addition to significantly improving LED lighting penetration. The ratio, the development of the sales channel is also the main development project in the future. In recent years, the fierce price war has made LED manufacturers expand their production capacity and output rapidly, but the output value has not seen a significant increase. It can only maintain a stable performance. The profit performance is fluctuating with the supply and demand of the industry. Out of the market, the industry can only follow the bargaining price to expand the market share.