April 25, 2024

FAW Xichai Chai Huishan Base Practices Brand Core Value

"In eight years, I bought three cars and became a die-hard fan of the liberation of J6 . All of them are equipped with Xichai 's Aowei 11-liter engine ." An Inner Mongolia Hulunbeier user told reporters: "Recently One of the additions was made three years ago. After half a year of reclamation, and afterwards running the site every day, the engine has not moved, the horsepower is strong, the fuel economy is very good, and the quality is reliable. I really have a lot of peace of mind and use the young people now. The popular saying is to save costs and improve energy efficiency.” In his eyes, Dora's run, time and effort are the golden power, and Xicaba Aowei has exactly met his needs. His actual sense of use, said a lot of old and new users of FAW Xichai's mind, at home and abroad heavy-duty circles, as he is so loyal to the number of Xichai Aowei engine brands are numerous.

Not so much, this is the intrinsic charm of Xichai Aowei brand. It is better to say that for many years now, FAW Xichai has always taken the user's needs as the wind vane, insisted on the supremacy of users, and gradually transformed its product advantages into user-visible benefits. Let them consciously become a word-of-mouth passer to increase brand awareness, reputation and loyalty in experience and practice. Today, the user groups favoring Xichai Aowei are constantly expanding. The brand's soul has been deeply ingrained in the minds of many users. This is a concentrated expression of the value of the Xichai brand assets and highlights its strong soft power.

Well water, how can we forget to dig wells. The heavy-duty diesel engine Huishan base, one of the four major production bases of FAW Xichai, is a well-deserved “drilling well” and they are unyieldingly fulfilling their brand promises of “quality, energy efficiency, innovation, and symbiosis”, using new technologies, high quality, High energy efficiency impresses users, enhances users' perceived value, fulfills social and natural symbiosis obligations with low-carbon environmental practitioners, and builds core competencies with core values, thereby further enhancing the brand's influence in the international market.

Special "core" quality fresh brand charm

In the market competition, the first is the quality of the contest, the winner is the country. From January to March, Aowei’s 11 litre engine sales increased by 15% year-on-year. The overall sales in the first half of the year remained unchanged. Aowei 11 liters led the market with a 45.5% market share, accounting for nearly half of the market. Perhaps the numbers are boring, but the display of Aowei's endless charm is alive.

Outside the sun, a scene of overheating in the workshop of the Huishan base of heavy-duty diesel engine at Wuxi Heavy Industry Diesel Engine Co., Ltd., the normal operation of the production line, everyone is working engrossedly in the post. In order to ensure sales supply, production, sales, and logistics groups communicated closely with each Other and comprehensively multi-suggestions were made to rationalize production schedules and coordinate the organization of logistics distribution, final assembly, school buses, and oil seals to ensure the protection of production resources and processes. Intensified control efforts, to ensure that every Aowei offline machine quality is excellent.

Can not help but think of the brand master once said, for users, good quality is the key to brand recognition, for enterprises is the best card. Occupy the market leading, obtain the competitive advantage, the quality is "knock a brick". Relevant person in charge of Huishan base of FAW Xichai heavy-duty diesel engine apparently agrees with him. He said: “For quality, we have a very grounding idea that quality is life and life is only once. Quality has no passing. With regard to failing, the user is satisfied with the full score, otherwise it is zero. "Simple language is true, but it speaks of an attitude of constant improvement in quality and rigorous awe. There is no “perfunctory” word in their quality collections. Only the determination and action of tackling difficulties and quality innovations repay the user’s support and trust, fresh brand appeal, and stay at the forefront of the industry.

Low-carbon and high-efficiency grasp market initiative

The rapid growth of China's energy consumption and the arrival of a low-carbon era are undoubtedly arduous challenges for enterprises. They either struggle to deal with it or take the initiative. The heavy-duty diesel engine Huishan Base of FAW Xichai is undoubtedly the latter. As early as the preparation of the Huishan base, the Xichai factory put forward the idea of ​​a “low-carbon factory” and became the first group of state-owned enterprises to focus on “energy saving and low carbon”.

The “energy efficiency” in the core value of the FAW Xichai brand is the reduction of consumption in the production process, the low-carbon environmental protection of the product, and the high efficiency in production operations. In the heavy-duty diesel engine Huishan base of Xichai, the machining production line adopts a centralized cooling fluid treatment system and a centralized demisting and dust removal device; the school bus line adopts cold test technology and AC power dynamometer electric energy recovery technology, and more than 90% of test vehicles Output power completes the conversion of electrical energy to achieve on-grid recycling and energy recycling, greatly reducing environmental pollution, reducing energy consumption, and improving energy efficiency.

In terms of products, the new energy war has been going on for quite a long time. The highly anticipated Xichai Aowei 11-liter natural gas engine turned out to be a combination of “high-end power” and “green pioneer”, not only filling Xichai's 310-375 hp natural gas machine. The blanks achieved the full coverage of the 170-420 power of Xichai Natural Gas Machine. Its technical leadership, low carbon emission, reliability and durability have been fully affirmed by colleagues in the industry and users. It is understood that the cooperation of OEMs to configure efficient and environmentally friendly Aowei Power has played a role in the suppression of PM2.5, firmly occupying the market's product advantages, and seizing the market initiative.

Innovation, Infinite Wisdom, Flowering Results

Unconstrained, explored and innovative, this is an innovative culture that FAW Xichai is proud of. It promotes the entrepreneurial spirit of “Competition First, Innovation, and Responsibility” and advances the five major areas of decision-making, motivation, operation, development, and evaluation. The construction of the mechanism has stimulated the passion and vitality of employees' innovation and has become a cradle for the training of innovative talents. The heavy-duty diesel engine base, Huishan Base, is one of the gathering places for Xi Chai talents. It has more than 10 top talents, including senior experts, experts, and experts from FAW Group. Teachers, etc., currently employs more than 600 people, and everyone has studied the post skills, gradually forming a strong atmosphere of innovation, innovation, and innovation.

In this year's Ocean King Cup, the QC only team of the heavy-duty diesel engine Huishan Base of Xichai will use the "increased 6DM cylinder head line OP130 copper sleeve press-fit qualification rate," and will be able to easily break the balance. In recent years, there have been many innovations in cost reduction, smart work, on-site quality control, and work efficiency. At the same time, a number of higher-level departmental honors have been harvested. The flowers of innovation and wisdom have yielded fruitful results.

Recently, Li Xiaomin, Member of the Standing Committee of the Jiangsu Provincial CPC Committee and Secretary of the Wuxi Municipal Committee, accompanied by Xichang Diesel Engineer Qian Hengrong and Party Secretary Xu Xuefen, visited the Xie Diesel heavy-duty diesel engine Huishan Base and expressed appreciation for the diversified innovations in production, management, and talents. . And to encourage Xichai as one of the representative enterprises in the smart equipment manufacturing industry, we must adhere to the road of unlimited innovation, build a new highland for independent innovation, and make contributions to Wuxi's transition to a higher level.

Seeking symbiosis to set an example for the industry

“As companies are important to their lives, continuous development is even more important. We have always insisted on taking the initiative and seeking the road to development that is symbiotic with nature and society.” When it comes to future business development, a leader of the FAW Xichai plant pointed out.

With the development of the world's industrial economy and the unrestrained production and life style, the sky is filled with haze. As a member of the manufacturing industry, FAW Xichai was also questioned by the public opinion, but they eliminated the world’s emissions to the internal combustion engine industry with practical actions. Outdated facilities and other prejudices, the implementation of emission standards are almost harsh, with a cherishing life-like attitude, care of the environment, set an example of the industry.

The manufacture of quality products is the responsibility of the company to users, and it is the responsibility of the company to the society. The FAW Xie Diesel heavy-duty diesel engine Huishan base regards “symbiosis” as the most ambitious goal, integrates into the production process, and is not involved in the product advantages, demonstrating that the new base of the state-owned enterprises should be responsible for the ecological environment protection. Promote the healthy development of the entire industry chain.

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