March 30, 2024

· Parallel imported cars against the market growth and policy is not broken

Although parallel imported cars have grown against the market last year, and imports have steadily increased for three consecutive years, there are still some factors that restrict the healthy development of parallel imported cars.

On January 18th, Beijing ushered in the coldest week after the winter. The whistling north wind blew the snow that had not yet been formed on the ground from time to time. The usual lively comparison in the Asian Games Village car trading market was particularly deserted. Some of the sales staff are in the car, and some are in the store. Only when someone is interested in the vehicles parked in the square, will they run out of courage to ask if the customer wants to buy a car.

In the square on the west side of the market, large SUVs and pickups of Toyota, Ford, Cadillac, Hummer, Lincoln and Other brands are seen. It looks very eye-catching, and large advertisements remind customers that these are parallel imported cars. On the second floor of the parallel trading floor, the reporter saw the manager of Tianjin Meizhixing International Automobile Trading Co., Ltd. Li, talking about the difficulty of operating parallel imported cars, he has a good say. According to reports, in 2012 they began to import cars in the Asian city, including "non-standard cars." "At that time, when we recommended to customers, we said that it was a 'American car' or 'Middle-class car', and customers who heard such a description often felt that these cars were smuggled and did not dare to buy." Manager Li said, " I think the most powerful policy for us car dealers is to recognize the parallel import sales model, which is famous for parallel imported cars. Now I mention parallel imported cars, consumers have a lot of understanding, and even some people come to the store. I asked. Because there are not many car dealers operating parallel imported cars in the market, the business of several car dealers is good."

However, in addition to the recognition of the identity of parallel imported cars, in the view of Manager Li, the impact of other policies has not been so direct, and even there have been different policies. For example, the parallel imported car models are mostly SUVs. Shanxi, Inner Mongolia, Hebei, and Xinjiang are the major provinces for this type of consumption. However, in these provinces, parallel imported cars have encountered difficulties in licensing, causing great trouble to consumers. There are also some places to set up obstacles for dealers to refit. Because the US gauge odometer uses the mile count, it needs to be changed to kilometers when selling in China. In fact, only some components can be adjusted, but some places must be replaced. Odometer assembly. There are also many customers who have loan demand when purchasing parallel imported cars. The “American Standard Car” is a low invoice in the customs brokers. Some local customers can only apply for loans according to the invoice amount. For example, the actual cost of buying a car is 1 million yuan. It can be loaned more than 700,000 yuan. If it is calculated according to the invoice amount of 800,000 yuan, it can only lend more than 500,000 yuan, which is difficult for many consumers to accept. “In addition, although some organizations have introduced parallel imported car warranty services, the system construction is not perfect, and it can even be said to be very unprofessional. Many provisions are not feasible, and 70% of the parts included in the articles are not used.” Manager Li said.

In addition to these difficulties, it is more difficult to operate the parallel imported car business than the authorized dealers, because buying a car from abroad requires a lot of money. After a complicated customs declaration process, the price of the same model in China and abroad is also at a premium due to the long shipping time. The change has occurred, so the dealer has taken a big risk. Manager Li said frankly that it is normal to have business risks, but if the policies are more effective and can be implemented, there should be a lot of room for growth in parallel imported car sales.

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