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At the “2015 China Automotive Industry Development (Teda) International Forum†held from September 11th to 13th, nearly 1,000 representatives from governments, industries, and enterprises re-centered on the many new and old contradictions in the development of industry and discussed the “new normalâ€. ·2020 Vision and Roadmap.
Meet new normal: the new normal will continue for a long period of time <br> <br> new normal after the financial crisis and accurately summarize the coming period China's economic development characteristics, as an important pillar industry of the national economy, the automotive industry into the same The new normal. The data shows that the growth rate of China's auto market has dropped from 32% in 2010 to about 7% in 2014. From January to August this year, the cumulative sales volume of China’s autos has grown to zero. The future situation is not optimistic, and market competition will further intensify.
Zhao Changwen, Minister of Industry and Economic Research at the Development Research Center of the State Council pointed out that the new normal of China's economic development is mainly reflected in the speed, structure and power of economic development. The new normal of the automotive industry is specifically reflected in the transition from high-speed growth to low-speed growth, and the rapid development of emerging industries to promote the transformation of industrial development methods. The investment-based growth approach is gradually shifting towards innovation-driven and service-driven growth. “This year, the profit situation of the entire automotive industry is indeed worse than before. This situation may be further exacerbated for quite some time to come. Some companies may face difficulties in production and operation.†said Guo Guochun, deputy director of the Department of Equipment Industry of the Ministry of Industry and Information Technology. A lot of corporate voices.
Zeng Qinghong, general manager of Guangzhou Automobile Group Co., Ltd. predicts that the sales growth of the auto market this year is expected to be 1%, which may rise to 3% to 5% in the next five years. Zhang Yong, deputy general manager of Beijing New Energy Automobile Co., Ltd. and general manager of marketing company, believes that the reality may be more serious than expected, and that the slowdown in economic growth has become an established fact. It is also possible that this state will continue for 5 to 10 years. Regardless of the overall economy or the automotive industry, it is difficult to achieve double-digit growth. “The next auto market will enter the knockout round. The future Chinese auto market can accommodate 5 to 10 homes.â€
While analyzing the new normal, guests at the conference also repeatedly emphasized that “the new normal gives opportunities for industrial restructuring.†Li Wanli, deputy secretary-general of the China Association of Automobile Manufacturers, stated that the automobile industry is a national pilot industry and should fully utilize the present During the difficult times, industrial restructuring and technological innovation will be carried out, and the main focus will be on developing superior strengths. Zhong Zhihua, member of the Chinese Academy of Engineering and member of the Party Committee and secretary-general, also believes: “The structural adjustment of the auto industry cannot be delayed. First, the current lagging production capacity of the automotive industry continues to be excessive and the advanced production capacity is seriously insufficient, resulting in a certain degree of structural imbalances; second, the low utilization rate of resources. Energy consumption is high, China's industrial energy consumption is twice the world average; Third, the degree of internationalization of the industry is not high, and the global business capacity is insufficient."
Adapt to the new normal: government barriers to the smooth flow of trade management ideas <br> <br> Clear automotive industry to deepen reform of institutional mechanisms to adapt to the new normal is the first step, in which the legal system is the top priority of the government regulate the industry. Li Gang, director of the Machinery and Equipment Division of the Industry Coordination Department of the National Development and Reform Commission, proposed that the management ecology, innovation ecology, and consumer ecology of the auto industry should be established as soon as possible. At present, the auto industry needs to implement legalized management rather than administrative management, strengthen post-event supervision, and firmly “throw it out†if there are companies that do not meet the industry's threshold.
According to the important deployment of the Third Plenary Session of the 18th Central Committee and the Fourth Plenary Session of the 18th CPC Central Committee, to speed up the reform of the automobile industry management system and make the market play a decisive role in allocating resources, it is imperative to promote the automobile industry from being big and powerful as the industrial policy for the coming years. The core goal. Ruan Guochun believes that the management of the automobile industry should follow the five directions of innovation, legalization, burden reduction, energy saving, and going global. “At present, the development of the automotive industry is extremely severe, and dealers are faced with a situation of large-scale losses or even bankruptcy. In order to achieve a more sustainable and sustainable development, I recommend that the tax rate of the auto industry be properly reduced and loosened for car companies and distributors.†Volkswagen Zhang Yuxin, executive vice president of the Group (China), also expressed the company’s desire to reduce its burden.
At present, China’s auto industry is in a period of major strategic opportunities, and is an important leading and supporting industry for manufacturing strong countries and building innovative countries. Therefore, it is necessary to formulate a mid- to long-term development strategy for the automotive industry, strengthen top-level design, and define strategic goals and tasks. .
Lu Zhijian, deputy director of the Industry Coordination Department of the National Development and Reform Commission, said that the future long-term development strategy for the automotive industry will cover five strategic directions: innovation, internationalization, new energy vehicles, coordinated development of industries, coordinated development of the automobile and society, and promotion of the automotive industry through reform and innovation. Transformation, upgrading and healthy development. In addition to the policy level, managers of autonomous car companies believe that collaborative development between independent brands should also be incorporated into future strategies.
Leading the new normal: three progressive breakthrough technology <br> <br> present, most types of industry China is still at the level of industrial 2.0, but the car manufacturing industry has been largely achieved 3.0. Zhu Hongren, former party member and chief engineer of the Ministry of Industry and Information Technology, believes that this is a good basis for the automotive industry to take the lead in promoting the implementation of China Manufacturing 2025.
Strengthening technological innovation, focusing on breaking key technologies, and mastering core intellectual property rights are the rigid requirements of the "Made in China 2025" for the transformation and upgrading of the automotive industry. Zhong Zhihua said that the transformation and upgrading of the auto industry should be based on accelerating the development of self-owned brands, and using low carbonization, electrification, intelligence, or networking as a breakthrough. He stressed that these three are in three different stages, and their order is related to the current level of development of the automotive industry, and it is also related to the time when the distance is achieved. The auto industry must adopt these breakthroughs to cultivate leading companies and brands with international competitiveness.
Energy consumption and emissions regulations have become new challenges for the global automotive industry in the next decade. In the face of the urgent need to reduce the average fuel consumption of domestic passenger cars to 5.0L/100km by 2020, the automakers will reduce the weight of magnesium alloys, reduce engine fuel consumption, etc. From the technical point of view, an energy saving plan is proposed. In addition, with the number of car companies in the SUV models force, the future number of large-scale diesel passenger cars will continue to grow, Wuxi Bosch Automotive Diesel Systems Co., Ltd. Sales Director Mao Yiyuan pointed out that the clean diesel technology will be welcomed on passenger cars Widely used.
Since 2014, China’s new energy vehicles have seen explosive growth. In August this year, sales volume reached 18,000 vehicles. Yuan Jianxiang, deputy director of the High Technology Research and Development Center of the Ministry of Science and Technology, stated that during the “Thirteenth Five-Year Plan†period, the Ministry of Science and Technology will continue to regard new energy technology innovation as the key support direction. He suggested that the automobile industry should strengthen the production, research and development in the fields of information, communications and electronic power. Cooperation. Wu Wei, Director of the Industry Coordination Department of the National Development and Reform Commission, believes that the concept of new energy vehicles is broader than that of the traditional automotive industry and cannot be confined to the auto companies themselves to develop new energy vehicles.
At the moment, the concept of smart cars is coming to an end, and LeTV, Senior Vice President of R&D at EUI, and Leo, the CTO of LeTV, said frankly: “Now there is no 'brain' for automotive products. What we need to do is to install 'brains' on the cars. "The current automotive products have a certain level of intelligence, such as a perception system, but this is the lowest level of intelligence. Self-learning through big data to enhance the intelligence level of the on-board system is a relatively advanced intelligent technology. This is precisely the traditional automotive enterprise." Lacking, but it is the advantages and opportunities of Internet companies.
Today, the core of the profound changes in the global automotive industry is the deep integration of emerging technologies such as energy saving, new energy, and the Internet with the automotive industry. Zhong Zhihua emphasized that the new round of scientific and technological revolutions and industrial revolutions in the world have already begun. This is also a good time for the transformation and upgrading of China's auto industry and meeting the challenges.